So you want to start a successful healthy vending machines business, do yuh ? Well, you should! Many people are starting to see the health and wellness sector, once considered a luxury market, turn into an essential market. What?!? Yea, that’s what I said! But, the numbers speak for themselves – or so say the experts. The “numbers” show that people increased or kept their spending the same when it came to purchasing healthy foods, services, and products (i.e. the gym, personal training, fitness DVDs, organic foods, etc.) during the recession. You remember … the one we’re still in!
Here’s how to create and maintain a successful healthy vending machines business in a nut shell …
Real Estate …
Let’s face it. Successful healthy vending machines, any vending machines for that matter, need to be visible. I know what you’re gonna say, “premium real estate comes with a premium price.” Well, that isn’t necessarily the case. If you’re just starting out and you’re on a shoestring budget you’re really limited as far as great locations. The good news is, as my high school English teacher would say, “Where there’s a will there’s a way.” That is to say, do some leg work. Here come’s the advice so listen up: ask around your family to see if anyone works within a large office environment, and look around for offices or contact businesses in the yellow pages. What you’re looking for is an office with more than 50 employees and doesn’t have a vending machine (Remember: your key is foot traffic and lack of choice those 2 together will = success).
There is an alternative, I’ve found an innovative, successful healthy vending machines business that will actually run a public relations campaign (local listings/announcements to generate interest before your vending machine is even on location), look for prime real estate, and essentially hand everything to you on a silver platter. What are you waiting for? Go do your own research!
Cater to Your Demographic …
Make sure you understand your potential customers’ opinion on what they like/dislike so that you could stock your healthy vending machine appropriately. Consider adding a suggestion board. This will make your customers feel involved, especially when you come through with the products they’re asking for.
Mind Your Competition …
Yes, you’ll inevitably be competing with someone. If not, and your making money – keep it to yourself or else you will! Here’s what I mean: if your vending machine is situated in a building with a juice bar, you may want to consider limiting the amount of juice you stock. I think this one is self explanatory, but crucial nonetheless.
I talk about this in a previous post more, but I’ll do a quick recap because I love you guys. So, just to put this out there – again, there are really cool healthy vending machines out there that will provide you with three income streams. That’s three ways to make money … ready here it goes again:
- Make a profit off of advertising on your really sweet 23″ LCD TV. They’re out there!
- Make money selling advertising space on your really sweet 23″ LCD TV. Know of a cool, healthy product and a company that is willing to advertise and you’ve got yourself a nice, big serving of what I like to call profit! If you don’t have a sweet 23″ LCD TV then innovate. Create a nice advertising space on the side of your machine (make it presentable – nice glass and make sure it’s well taken care of!).
- Sell your products. We’ve discussed this already. If I tell you any more I’d be doing it for you!
Becoming successful in any business is a feat that not many people accomplish – let’s just be realistic. Some because they are afraid to risk, others because they gave up too soon, others because they thought they had no help (some actually didn’t), and so on and so forth. To start and run a successful healthy vending machines business will take work, but it starts with research. Look for a company that will provide support in finding a location, studying the demographic of the area, and, in general a company that will make you feel secure in your investment.