April 20, 2014

A Philanthropic Healthy Vending Machines Business?

What’s your definition of good business?  My guess is the majority will say that a good business is one that makes money – and they wouldn’t be wrong.  What if I told you that profit isn’t everything?  Get that look off of your face!  I’m not going to tell you to give all of your money to the nearest religious institution or figure.  This isn’t that type of site!  What if I said that by donating a portion of your profits to a charity you will make more money by attracting and retaining more customers, would you believe me?

Allow me to explain the idea of … (drum roll please!)

An innovative idea that shows that philanthropy in business increases customer retention as well as satisfaction.


Operating a philanthropic healthy vending machines business, which as the name suggests will donate a portion of its’ profits to a charitable cause, is a ground breaking and innovative idea.  Let’s call this idea … yeah, you guessed it Tactical Philanthropy.  Just as the name suggests, you, as an owner or potential owner of numerous healthy vending machines, would be able to say to your potential customer “By buying these organic handcuffs (No, there is no such thing – at least not that I’m aware of) you are also donating to this cause (this will be a charity of your choice).”  Ideally, you will donate to a charity that you as well as the majority of your customers believe in.  After all, who wants to donate to a charity that they’re against or don’t care for?  In donating to a charity that your customers believe in, you are giving them an even greater incentive to buy from you as opposed to “the other guy.”  Furthermore, once the customer buys from you they know that they are contributing to a cause that they care for or believe in.  This creates a good feeling for the customer after the sale is made.  Who doesn’t want to feel good when they buy something?  Let me re-phrase … Who doesn’t want to feel good?

With a good charity in place and healthy products to sell you are doing twice the philanthropy as most.  And, the cherry on top is that by operating philanthropic healthy vending machines you get the free time you wouldn’t if you were running a store.  This leaves you more time to find customers and be philanthropic!



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